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10 Rules For Writing An Effective Sales Letter

I’m Tom McSherry, EJ’s newest columnist. I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium...

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Social Entrepreneurship: How You Can Profit By Making A Difference

In my last column I discussed the Occupy Wall Street protests and what their implications are for business ethics. Since then I’ve been thinking a lot more about one of my favorite topics: social...

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